Patagonia Provisions vs Potter's Crackers · Bay Area shelf head-to-head
Patagonia Provisions and Potter's Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patagonia Provisions carries more Brand PowerPatagonia Provisions is in more Bay Area grocersPatagonia Provisions fields the deeper lineupPotter's Crackers sits further up the premium end
Patagonia Provisions
Potter's Crackers
49
brand power
7
48
products
5
16
categories
2
15
grocers
2
$8.57
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patagonia Provisions▭ Potter's Crackers
Distribution · 30% of score63·8
P
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patagonia Provisions
only Potter's Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patagonia Provisions · Potter's Crackers