Patagonia Provisions vs Unbothered Foods · Bay Area shelf head-to-head
Patagonia Provisions and Unbothered Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patagonia Provisions carries more Brand PowerPatagonia Provisions is in more Bay Area grocersPatagonia Provisions fields the deeper lineupUnbothered Foods sits further up the premium end
Patagonia Provisions
Unbothered Foods
49
brand power
19
48
products
4
16
categories
1
15
grocers
4
$1.88
price per oz
$2.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patagonia Provisions▭ Unbothered Foods
Distribution · 30% of score63·17
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patagonia Provisions
only Unbothered Foods
no top category Patagonia Provisions doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patagonia Provisions · Unbothered Foods
