Pepperidge Farm vs Loacker · Bay Area shelf head-to-head
Pepperidge Farm and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerLoacker is in more Bay Area grocersPepperidge Farm fields the deeper lineupLoacker sits further up the premium end
Pepperidge Farm
Loacker
63
brand power
52
68
products
35
10
categories
3
14
subcategories
4
13
grocers
16
$1.04
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm▭ Loacker
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepperidge Farm
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepperidge Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm · Loacker
