Pepperidge Farm vs Sara Lee · Bay Area shelf head-to-head
Pepperidge Farm and Sara Lee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm is in more Bay Area grocersPepperidge Farm fields the deeper lineup
Pepperidge Farm
Sara Lee
63
brand power
38
68
products
16
10
categories
3
14
subcategories
7
13
grocers
9
$1.58
price per item
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm▭ Sara Lee
Distribution · 30% of score54·38
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread4 vs 11 SKUs
<1% of shelf
only Pepperidge Farm
only Sara Lee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepperidge Farm · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm · Sara Lee
