Pepperidge Farm vs Tate's · Bay Area shelf head-to-head
Pepperidge Farm and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerTate's is in more Bay Area grocersPepperidge Farm fields the deeper lineup
Pepperidge Farm
Tate's
63
brand power
55
68
products
29
10
categories
2
14
subcategories
3
13
grocers
19
$1.04
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm▭ Tate's
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread4 vs 2 SKUs
only Pepperidge Farm
only Tate's
no top category Pepperidge Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepperidge Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm · Tate's
