Petaluma Creamery vs Organic Valley® · Bay Area shelf head-to-head
Petaluma Creamery and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Petaluma Creamery
Organic Valley®
2
brand power
69
7
products
103
1
categories
15
4
subcategories
30
2
grocers
19
$12.30
avg price
$8.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Petaluma Creamery▭ Organic Valley®
Distribution · 30% of score8·79
P
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Petaluma Creamery
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Petaluma Creamery · 0
no exclusive doors — everywhere Petaluma Creamery is, Organic Valley® is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petaluma Creamery · Organic Valley®