Pillsbury vs Puff Cookies · Bay Area shelf head-to-head
Pillsbury and Puff Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineupPuff Cookies sits further up the premium end
Pillsbury
Puff Cookies
72
brand power
15
74
products
3
10
categories
1
14
subcategories
1
12
grocers
1
36.5¢
price per oz
77.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pillsbury▭ Puff Cookies
Distribution · 30% of score50·4
P
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pillsbury
only Puff Cookies
no top category Pillsbury doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pillsbury · Puff Cookies
