Pitaya Foods vs Talenti · Bay Area shelf head-to-head
Pitaya Foods and Talenti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti is in more Bay Area grocersTalenti fields the deeper lineupPitaya Foods sits further up the premium end
Pitaya Foods
Talenti
49
brand power
51
22
products
36
8
categories
3
13
grocers
14
60.4¢
price per oz
59.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pitaya Foods▭ Talenti
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods2 vs 3 SKUs
2% of shelf
only Talenti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pitaya Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pitaya Foods · Talenti