Porta vs Daiya · Bay Area shelf head-to-head
Porta and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya is in more Bay Area grocersDaiya fields the deeper lineup
Porta
Daiya
23
brand power
53
7
products
35
2
categories
7
4
grocers
12
$15.08
avg price
$7.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Porta▭ Daiya
Distribution · 30% of score17·50
P
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Porta
no top category Daiya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Porta · 0
no exclusive doors — everywhere Porta is, Daiya is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Porta · Daiya
