Portlandia vs Heinz · Bay Area shelf head-to-head
Portlandia and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineup
Portlandia
Heinz
30
brand power
58
11
products
42
2
categories
5
7
subcategories
13
10
grocers
16
64.1¢
price per oz
41.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Portlandia▭ Heinz
Distribution · 30% of score42·67
P
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Portlandia
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heinz · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Portlandia · Heinz
