Poshi vs Italbrand · Bay Area shelf head-to-head
Poshi and Italbrand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand carries more Brand PowerItalbrand is in more Bay Area grocersItalbrand fields the deeper lineupPoshi sits further up the premium end
Poshi
Italbrand
43
brand power
53
13
products
21
6
categories
6
7
subcategories
6
9
grocers
14
$1.54
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poshi▭ Italbrand
Distribution · 30% of score38·58
I
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italbrand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italbrand · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poshi · Italbrand
