Pricklee Natural Hydration vs Woodstock · Bay Area shelf head-to-head
Pricklee Natural Hydration and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineupPricklee Natural Hydration sits further up the premium end
Pricklee Natural Hydration
Woodstock
23
brand power
64
5
products
138
1
categories
25
1
subcategories
38
5
grocers
16
28.9¢
price per fl oz
44.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pricklee Natural Hydration▭ Woodstock
Distribution · 30% of score21·67
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pricklee Natural Hydration
no top category Woodstock doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pricklee Natural Hydration · 0
no exclusive doors — everywhere Pricklee Natural Hydration is, Woodstock is too.
only Woodstock · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pricklee Natural Hydration · Woodstock