Primal Pet Foods vs Stella & Chewy’s · Bay Area shelf head-to-head
Primal Pet Foods and Stella & Chewy’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Pet Foods is in more Bay Area grocersStella & Chewy’s fields the deeper lineupStella & Chewy’s sits further up the premium end
Primal Pet Foods
Stella & Chewy’s
39
brand power
39
19
products
33
4
categories
3
7
subcategories
5
4
grocers
3
$2.31
price per oz
$2.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primal Pet Foods▭ Stella & Chewy’s
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Pet Foods
only Stella & Chewy’s
no top category Primal Pet Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Primal Pet Foods · 3
only Stella & Chewy’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Pet Foods · Stella & Chewy’s
