Prime Bites vs Bhu Foods · Bay Area shelf head-to-head
Prime Bites and Bhu Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bhu Foods carries more Brand PowerBhu Foods is in more Bay Area grocersBhu Foods fields the deeper lineupBhu Foods sits further up the premium end
Prime Bites
Bhu Foods
19
brand power
36
4
products
11
4
categories
6
3
grocers
5
$8.25
avg price
$14.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prime Bites▭ Bhu Foods
Distribution · 30% of score13·21
P
B
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bhu Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prime Bites · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prime Bites · Bhu Foods
