Quaker vs Lundberg Family Farms · Bay Area shelf head-to-head
Quaker and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms is in more Bay Area grocersLundberg Family Farms sits further up the premium end
Quaker
Lundberg Family Farms
60
brand power
63
68
products
66
9
categories
7
14
grocers
19
47.1¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quaker▭ Lundberg Family Farms
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quaker · Lundberg Family Farms
