R.w. Knudsen Family vs The Ginger People · Bay Area shelf head-to-head
R.w. Knudsen Family and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineup
R.w. Knudsen Family
The Ginger People
59
brand power
61
46
products
30
3
categories
9
15
subcategories
14
20
grocers
19
28.9¢
price per fl oz
82.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ The Ginger People
Distribution · 30% of score83·79
carried in 20 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · The Ginger People
