Rana vs Buitoni · Bay Area shelf head-to-head
Rana and Buitoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineup
Rana
Buitoni
43
brand power
36
38
products
30
4
categories
4
11
subcategories
10
8
grocers
7
69.8¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rana▭ Buitoni
Distribution · 30% of score33·29
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads2 vs 2 SKUs
only Rana
no top category Buitoni doesn’t also play in.
only Buitoni
no top category Rana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buitoni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rana · Buitoni
