Rancho Gordo vs Simpli · Bay Area shelf head-to-head
Rancho Gordo and Simpli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Rancho Gordo
Simpli
69
brand power
44
58
products
15
10
categories
5
23
subcategories
8
13
grocers
8
64.2¢
price per oz
83.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Gordo▭ Simpli
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned & Dried Beans4 vs 1 SKUs
12% of shelf
only Rancho Gordo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rancho Gordo · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Simpli
