Rancho Gordo vs Vanns Spices · Bay Area shelf head-to-head
Rancho Gordo and Vanns Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineup
Rancho Gordo
Vanns Spices
69
brand power
16
58
products
5
10
categories
2
23
subcategories
5
13
grocers
1
64.2¢
price per oz
$5.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Gordo▭ Vanns Spices
Distribution · 30% of score54·4
V
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rancho Gordo
only Vanns Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Vanns Spices