Raw Farm vs Rumiano Cheese Company · Bay Area shelf head-to-head
Raw Farm and Rumiano Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rumiano Cheese Company carries more Brand PowerRumiano Cheese Company is in more Bay Area grocersRumiano Cheese Company fields the deeper lineupRaw Farm sits further up the premium end
Raw Farm
Rumiano Cheese Company
29
brand power
49
11
products
31
7
categories
2
8
subcategories
13
5
grocers
17
$1.10
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raw Farm▭ Rumiano Cheese Company
Distribution · 30% of score21·71
R
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raw Farm
only Rumiano Cheese Company
no top category Raw Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Raw Farm · 1
only Rumiano Cheese Company · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raw Farm · Rumiano Cheese Company
