Rebel Cheese vs Sierra Nevada Cheese Co. · Bay Area shelf head-to-head
Rebel Cheese and Sierra Nevada Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sierra Nevada Cheese Co. carries more Brand PowerSierra Nevada Cheese Co. is in more Bay Area grocersSierra Nevada Cheese Co. fields the deeper lineupRebel Cheese sits further up the premium end
Rebel Cheese
Sierra Nevada Cheese Co.
29
brand power
63
7
products
77
2
categories
10
6
subcategories
21
7
grocers
18
$3.69
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rebel Cheese▭ Sierra Nevada Cheese Co.
Distribution · 30% of score29·75
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rebel Cheese
only Sierra Nevada Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rebel Cheese · 1
only Sierra Nevada Cheese Co. · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rebel Cheese · Sierra Nevada Cheese Co.
