Red Boat Fish Sauce vs Maya Kaimal · Bay Area shelf head-to-head
Red Boat Fish Sauce and Maya Kaimal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maya Kaimal carries more Brand PowerMaya Kaimal fields the deeper lineupRed Boat Fish Sauce sits further up the premium end
Red Boat Fish Sauce
Maya Kaimal
33
brand power
57
5
products
31
2
categories
5
3
subcategories
7
16
grocers
16
$10.11
avg price
$6.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Boat Fish Sauce▭ Maya Kaimal
Distribution · 30% of score67·67
R
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Boat Fish Sauce
only Maya Kaimal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Boat Fish Sauce · Maya Kaimal
