Red Lobster vs Cappello's · Bay Area shelf head-to-head
Red Lobster and Cappello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineupCappello's sits further up the premium end
Red Lobster
Cappello's
29
brand power
62
7
products
20
4
categories
8
6
subcategories
10
5
grocers
13
$9.18
avg price
$12.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Lobster▭ Cappello's
Distribution · 30% of score21·54
R
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Lobster
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Lobster · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Lobster · Cappello's
