Reese's vs Lindt Lindor · Bay Area shelf head-to-head
Reese's and Lindt Lindor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineup
Reese's
Lindt Lindor
64
brand power
48
93
products
54
13
categories
1
20
subcategories
1
16
grocers
15
$1.31
price per fl oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reese's▭ Lindt Lindor
Distribution · 30% of score67·63
R
carried in 16 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reese's
only Lindt Lindor
no top category Reese's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reese's · Lindt Lindor
