Reese's vs Rolo® · Bay Area shelf head-to-head
Reese's and Rolo®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineupReese's sits further up the premium end
Reese's
Rolo®
64
brand power
12
93
products
2
13
categories
1
20
subcategories
1
16
grocers
6
$1.31
price per fl oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reese's▭ Rolo®
Distribution · 30% of score67·25
R
R
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reese's
only Rolo®
no top category Reese's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reese's · Rolo®
