Reese's vs Sanders · Bay Area shelf head-to-head
Reese's and Sanders, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineupReese's sits further up the premium end
Reese's
Sanders
64
brand power
10
93
products
3
13
categories
1
20
subcategories
1
16
grocers
4
$6.45
avg price
$10.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reese's▭ Sanders
Distribution · 30% of score67·17
R
S
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reese's
only Sanders
no top category Reese's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reese's · Sanders