Rip Van Wafels vs Pepperidge Farm · Bay Area shelf head-to-head
Rip Van Wafels and Pepperidge Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerPepperidge Farm fields the deeper lineupRip Van Wafels sits further up the premium end
Rip Van Wafels
Pepperidge Farm
47
brand power
63
18
products
68
3
categories
10
3
subcategories
14
13
grocers
13
$1.57
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rip Van Wafels▭ Pepperidge Farm
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rip Van Wafels · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rip Van Wafels · Pepperidge Farm
