Ro*tel vs Cento · Bay Area shelf head-to-head
Ro*tel and Cento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineup
Ro*tel
Cento
22
brand power
53
6
products
50
1
categories
13
1
subcategories
23
8
grocers
12
32.9¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ro*tel▭ Cento
Distribution · 30% of score33·50
R
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ro*tel
no top category Cento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ro*tel · 0
no exclusive doors — everywhere Ro*tel is, Cento is too.
only Cento · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ro*tel · Cento
