Roberto's Of Santa Cruz vs La Cascada · Bay Area shelf head-to-head
Roberto's Of Santa Cruz and La Cascada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Cascada carries more Brand PowerLa Cascada is in more Bay Area grocersLa Cascada fields the deeper lineupRoberto's Of Santa Cruz sits further up the premium end
Roberto's Of Santa Cruz
La Cascada
26
brand power
50
6
products
27
3
categories
10
3
subcategories
11
4
grocers
5
57.4¢
price per oz
64.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roberto's Of Santa Cruz▭ La Cascada
Distribution · 30% of score17·21
R
L
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roberto's Of Santa Cruz
no top category La Cascada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roberto's Of Santa Cruz · 2
only La Cascada · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roberto's Of Santa Cruz · La Cascada