Rodolphe Le Meunier vs Straus Family Creamery · Bay Area shelf head-to-head
Rodolphe Le Meunier and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupRodolphe Le Meunier sits further up the premium end
Rodolphe Le Meunier
Straus Family Creamery
25
brand power
65
6
products
44
2
categories
9
3
subcategories
11
7
grocers
20
$1.63
price per oz
39.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rodolphe Le Meunier▭ Straus Family Creamery
Distribution · 30% of score29·83
R
carried in 7 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rodolphe Le Meunier
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rodolphe Le Meunier · 0
no exclusive doors — everywhere Rodolphe Le Meunier is, Straus Family Creamery is too.
only Straus Family Creamery · 13
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rodolphe Le Meunier · Straus Family Creamery