Roland Foods vs Sera · Bay Area shelf head-to-head
Roland Foods and Sera, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineup
Roland Foods
Sera
51
brand power
13
56
products
2
19
categories
2
32
subcategories
2
11
grocers
1
$6.79
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roland Foods▭ Sera
Distribution · 30% of score46·4
S
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roland Foods
only Sera
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roland Foods · Sera