Rolo® vs Reese's · Bay Area shelf head-to-head
Rolo® and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineupReese's sits further up the premium end
Rolo®
Reese's
12
brand power
64
2
products
93
1
categories
13
1
subcategories
20
6
grocers
16
$1.12
price per fl oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rolo®▭ Reese's
Distribution · 30% of score25·67
R
R
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rolo®
no top category Reese's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rolo® · 0
no exclusive doors — everywhere Rolo® is, Reese's is too.
only Reese's · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rolo® · Reese's
