Roth vs Boar's Head · Bay Area shelf head-to-head
Roth and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Roth
Boar's Head
12
brand power
58
3
products
173
2
categories
20
2
subcategories
49
3
grocers
10
$6.36
avg price
$7.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roth▭ Boar's Head
Distribution · 30% of score13·42
R
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roth · Boar's Head
