Ruger Wafers vs Simple Mills · Bay Area shelf head-to-head
Ruger Wafers and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Ruger Wafers
Simple Mills
12
brand power
71
3
products
75
1
categories
13
3
grocers
22
$1.32
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ruger Wafers▭ Simple Mills
Distribution · 30% of score13·92
R
carried in 3 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ruger Wafers
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ruger Wafers · 0
no exclusive doors — everywhere Ruger Wafers is, Simple Mills is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ruger Wafers · Simple Mills