Safe Catch vs Wild Planet · Bay Area shelf head-to-head
Safe Catch and Wild Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet fields the deeper lineup
Safe Catch
Wild Planet
50
brand power
59
23
products
38
3
categories
6
7
subcategories
7
18
grocers
18
$1.36
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safe Catch▭ Wild Planet
Distribution · 30% of score75·75
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safe Catch · Wild Planet
