Safeway vs Mollie Stone's · Bay Area shelf head-to-head
Safeway and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineup
Safeway
Mollie Stone's
17
brand power
52
4
products
114
3
categories
31
1
grocers
5
$5.34
avg price
$11.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safeway▭ Mollie Stone's
Distribution · 30% of score4·21
S
exclusive to Safeway·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Safeway · 1
only Mollie Stone's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safeway · Mollie Stone's
