Saffron Road vs Deep Indian Kitchen · Bay Area shelf head-to-head
Saffron Road and Deep Indian Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Saffron Road
Deep Indian Kitchen
49
brand power
50
21
products
21
6
categories
5
6
subcategories
7
14
grocers
14
92.6¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saffron Road▭ Deep Indian Kitchen
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saffron Road
only Deep Indian Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Saffron Road · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saffron Road · Deep Indian Kitchen
