Saffron Road vs Sukhi's Indian · Bay Area shelf head-to-head
Saffron Road and Sukhi's Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukhi's Indian is in more Bay Area grocersSukhi's Indian fields the deeper lineup
Saffron Road
Sukhi's Indian
49
brand power
49
21
products
33
6
categories
5
6
subcategories
8
14
grocers
17
92.6¢
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saffron Road▭ Sukhi's Indian
Distribution · 30% of score58·71
carried in 14 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks4 vs 1 SKUs
<1% of shelf
only Saffron Road
only Sukhi's Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Saffron Road · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saffron Road · Sukhi's Indian
