San-j vs Ohsawa · Bay Area shelf head-to-head
San-j and Ohsawa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San-j carries more Brand PowerSan-j is in more Bay Area grocersSan-j fields the deeper lineupOhsawa sits further up the premium end
San-j
Ohsawa
46
brand power
40
19
products
15
3
categories
8
18
grocers
7
70.3¢
price per fl oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San-j▭ Ohsawa
Distribution · 30% of score75·29
O
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San-j
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San-j · Ohsawa
