Santa Cruz Organic vs Lakewood Organic · Bay Area shelf head-to-head
Santa Cruz Organic and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerLakewood Organic fields the deeper lineupLakewood Organic sits further up the premium end
Santa Cruz Organic
Lakewood Organic
60
brand power
55
41
products
51
8
categories
3
13
subcategories
17
19
grocers
19
24.4¢
price per fl oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Cruz Organic▭ Lakewood Organic
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 4 SKUs
only Santa Cruz Organic
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Cruz Organic · Lakewood Organic
