Santa Cruz Organic vs Swoon · Bay Area shelf head-to-head
Santa Cruz Organic and Swoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineupSwoon sits further up the premium end
Santa Cruz Organic
Swoon
60
brand power
22
41
products
5
8
categories
3
13
subcategories
3
19
grocers
4
24.4¢
price per fl oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Cruz Organic▭ Swoon
Distribution · 30% of score79·17
S
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Cruz Organic
only Swoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Cruz Organic · Swoon
