Scott's Food Products, Inc. vs Simply Organic · Bay Area shelf head-to-head
Scott's Food Products, Inc. and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineup
Scott's Food Products, Inc.
Simply Organic
11
brand power
68
2
products
109
2
categories
10
2
subcategories
43
2
grocers
18
$10.67
avg price
$7.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scott's Food Products, Inc.▭ Simply Organic
Distribution · 30% of score8·75
S
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scott's Food Products, Inc.
no top category Simply Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Scott's Food Products, Inc. · 0
no exclusive doors — everywhere Scott's Food Products, Inc. is, Simply Organic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scott's Food Products, Inc. · Simply Organic