Semifreddi’s vs Acme Bread Company · Bay Area shelf head-to-head
Semifreddi’s and Acme Bread Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company is in more Bay Area grocersAcme Bread Company fields the deeper lineupAcme Bread Company sits further up the premium end
Semifreddi’s
Acme Bread Company
53
brand power
53
24
products
27
7
categories
4
12
subcategories
12
14
grocers
15
69.6¢
price per oz
61.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Semifreddi’s▭ Acme Bread Company
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Semifreddi’s
only Acme Bread Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Semifreddi’s · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Semifreddi’s · Acme Bread Company
