Semifreddi’s vs Costeaux French Bakery · Bay Area shelf head-to-head
Semifreddi’s and Costeaux French Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersCosteaux French Bakery sits further up the premium end
Semifreddi’s
Costeaux French Bakery
53
brand power
33
24
products
23
7
categories
5
12
subcategories
14
14
grocers
5
69.6¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Semifreddi’s▭ Costeaux French Bakery
Distribution · 30% of score58·21
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread12 vs 12 SKUs
1% of shelf
only Semifreddi’s
only Costeaux French Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Semifreddi’s · Costeaux French Bakery
