Shikai vs Weleda · Bay Area shelf head-to-head
Shikai and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai is in more Bay Area grocersWeleda fields the deeper lineupWeleda sits further up the premium end
Shikai
Weleda
47
brand power
49
40
products
45
5
categories
8
9
subcategories
13
4
grocers
3
$1.55
price per fl oz
$11.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shikai▭ Weleda
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shikai
only Weleda
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Shikai · 1
only Weleda · 0
no exclusive doors — everywhere Weleda is, Shikai is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shikai · Weleda
