Sierra Nevada Cheese Co. vs Tipperary · Bay Area shelf head-to-head
Sierra Nevada Cheese Co. and Tipperary, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sierra Nevada Cheese Co. carries more Brand PowerSierra Nevada Cheese Co. is in more Bay Area grocersSierra Nevada Cheese Co. fields the deeper lineupTipperary sits further up the premium end
Sierra Nevada Cheese Co.
Tipperary
63
brand power
15
77
products
4
10
categories
2
21
subcategories
2
18
grocers
2
$1.07
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sierra Nevada Cheese Co.▭ Tipperary
Distribution · 30% of score75·8
T
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sierra Nevada Cheese Co.
only Tipperary
no top category Sierra Nevada Cheese Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sierra Nevada Cheese Co. · Tipperary
