Siete vs Late July Snacks · Bay Area shelf head-to-head
Siete and Late July Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupSiete sits further up the premium end
Siete
Late July Snacks
70
brand power
52
77
products
46
12
categories
3
22
subcategories
3
21
grocers
17
$1.16
price per oz
74.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siete▭ Late July Snacks
Distribution · 30% of score88·71
carried in 21 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salsa4 vs 4 SKUs
only Siete
only Late July Snacks
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siete · Late July Snacks
