Siete vs Swoffle · Bay Area shelf head-to-head
Siete and Swoffle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupSwoffle sits further up the premium end
Siete
Swoffle
70
brand power
20
77
products
9
12
categories
1
22
subcategories
1
21
grocers
3
$1.16
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siete▭ Swoffle
Distribution · 30% of score88·13
S
carried in 21 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siete
only Swoffle
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siete · Swoffle
