Silk vs Almond Breeze · Bay Area shelf head-to-head
Silk and Almond Breeze, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk fields the deeper lineupSilk sits further up the premium end
Silk
Almond Breeze
67
brand power
54
47
products
17
7
categories
1
8
subcategories
1
18
grocers
18
13.7¢
price per fl oz
12.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silk▭ Almond Breeze
Distribution · 30% of score75·75
A
carried in 18 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Almond Breeze
no top category Silk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silk · Almond Breeze
