Simple Mills vs Steve & Andy's · Bay Area shelf head-to-head
Simple Mills and Steve & Andy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineup
Simple Mills
Steve & Andy's
71
brand power
9
75
products
4
13
categories
1
22
grocers
3
$1.36
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Mills▭ Steve & Andy's
Distribution · 30% of score92·13
S
carried in 22 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Mills
only Steve & Andy's
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Mills · Steve & Andy's
